About me
Alima Trapp specializes in driving instinctive solutions that forge smarter thinking. She has a unique blend of expertise including research, brand and cultural strategy, growth and development as well as consumer context planning in the media space. Being recognized by the industry for her ability to imagine and execute complex research methodologies – her curious nature compels her to absorb heaps of information while her business sense enables her to distill the learning into actionable insights. She has also been recognized as an inspiring leader known for her tenacity, innovation and storytelling strength.
With over 20 years of experience, Alima has served many brands, in many capacities, including General Motors, Walmart, US Navy, LEGO, Kellogg’s, Allstate, The Lincoln Motor Company, American Airlines, McDonald’s, Constellation Brands, Frito Lay/Pepsi Co, ADT and PNC Bank among many others. Alima’s career spans several agencies including GlobalHue Advertising, Team Detroit (GTB), Starcom Worldwide, Doner and Walton Isaacson.
She earned a Bachelor of Science in Marketing, and Master of Arts in Advertising, both from Michigan State University. Alima shares her affection of the ad world with her husband, Justin, who is an award-winning writer. Outside of work, you can find her supporting her son in one of his many adventures or entrepreneurial pursuits. She is also dedicated to the preservation of Black Art through her non-profit organization, The Black Canon, which heralds her late father’s lifelong work. Alima also enjoys creative organization, spending time with family and friends and watching basketball and HGTV shows.
